How to write blogs for your dental practice?

 

How to write blogs for your dental practice?

In the 1st part of this series, I answered some frequently asked questions like, 
 

1. What is a blog? 

2. How blogging can help to grow your practice? 

3. How to create a blogger account?

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Now in this part let's understand how to write a blog for your dental practice. The 1st question that will have is What to write? You can simply write about treatments that you offer or any particular case that you did and any other topics related to dentistry that you think defines your practice.

 

How to write blogs for your dental practice?

If you are completely clueless on how to write then you can follow the trick that I use. Every story or a blog has 4 components

1.Problem

2.Body

3.Solutions

4.Happy Ending

 

Now let’s see, How to use these components for writing a blog post?

1.Start the blog post with the problem i.e patient’s chief complaint

2.In the body, write about treatment options

3.In solution write about the treatment you did

4.In the end write about patients feedback

 

When you write a blog post make sure it is short, sweet and is easy to understand. To make it further easy, during consultation you can record the conversation between you and your patient on your smart phone. Later you can convert the recorded audio file into a text file with free online tools. After which all you have to do is little bit of editing & you are done!

Friends this whole process doesn’t even take half an hour, if you could do it for at least one case every month, you will have 12 blogs published by the end of year. It’s simple easy and free, that will open new doors for your practice!

 

You can download the blogger application from play store or app store to continue writing on the go. You can also track visitors on your blog by integrating it with Google Analytics.

Source : DentistFriend

The Gabbar Way Of Dental Practice Management!

 

The Gabbar Way Of Dental Practice Management!

Gabbar Singh was a TRUE MANAGEMENT GURU as is reflected in some of the timeless management lessons he delivered through the movie Sholay. Friends these lessons can be used effectively in order to build and maintain a successful dental practice. Read On...They are awesome..!

DentistFriend.com dental portal in india aim to provide solutions to budding dentists & dental professionals under one roof.

 

1. Jo Darr Gaya - Samjho Mar Gaya!

Courage and enterprise are important factors for laying the successful foundation of a growth oriented dental practice. If you continue worrying about scenario of private dental practices then there are more chances that you will end up with problems. So it’s better that you buckle up and get ready for some calculated risks, take things positively and look forward for opportunities.

 

2. Kitne Admi The.??

It's important to know the competition and its size. He understood that even a small team can make a difference. When it comes to your dental practice make sure that you don’t under-estimate other practitioners. When I'm saying this, it doesn't at all mean that you should pull others down, like most typical Indian’s do but take the measures accordingly.

 

3. Arey O Sambha, Kitna Inaam Rakhe Hai Sarkar Hum Par ?

Know your market value. If you don’t know your own value then there more chances that people will under value your capabilities. At the same time this can also help you in understanding how much investment you should do for promoting one's own brand.

 

4. Le Ab Goli Kha

Sometimes in the interest of your dental practice you may have to take hard and unpopular decisions. For example if you let your patients negotiate; you will find that bargaining has become a trend in your practice. So if someone tries to bargain unreasonably it’s better to let that patient go to another dentist. It can be painful for you at that moment but it’s better for your future.

 

5. Yeh Ramgarh Waale Apni Betiyon Ko Kaunsi Chakki Ka Aata Khilate Hai Re..

Market research is important to understand value propositions!! Spend some time on what is trending in and around your dental practice. For example if your neighbouring dentists have started using an RVG from 5 years and you are still stuck with the conventional development films or people have started using Practice Management Software and you still using the pen and paper then it’s not a good sign for your practice.

 

6. Yeh Haath Mujhey Dedey Thakur.

Identify elements of threats in the market and take measures to minimize them. For example if you get to know about quacks doing unethical practice or even dentists who are misleading patients by putting abbreviations such as MIDA, MADA which are not any degrees and deteriorating the standard of dental profession then don’t wait for somebody else to complaint.

 

7. Holi Kab Hai, Kab Hai Holi ?

Conduct advance mapping of key events within the industry and devise penetration strategy to have a competitive edge over your rivals. Always and always continue learning, look for all the dental events happening around you such as dental conferences, courses, workshops and try to attend them as per your needs and suitability.

 

Friends, I don’t know if you are aware about the term YOLO i.e. “You Only Live Once”.. We all have got one life so let us learn and adopt these principles and practice like a Gabber!

Source : DentistFriend

Dental Practice Branding: Things To Consider Before Setting Up Website For Your Dental Practice

 

Dental Practice Branding: Things To Consider Before Setting Up Website For Your Dental Practice

A Good Dental Website Complements Your Brand!

 

Visitors arrive at your website, they look around, if they don't like what they see, they leave. So it is very important to get their attention quickly. However, it is also important that website should reflect your brand. 

How long does it take to become a dentist in India, to know visit our dental portal DentistFriend.com 

 

Consider a website that you have visited. Was the content you were seeking was readily available? How was the presentation? How well was the organization of content? Did it look professional? If the information was, difficult to find, left you confused, did not exist. Now consider your own website. You aim to design a website which can successfully sell your brand.

 

 

1. Aesthetics:

 

While designing your website you should pay special attention on Color scheme, Images, Graphics, Font size, Font style. Additionally your website should have a contemporary feel.

  

2. Content:

 

Content is the King. Users won't come to your website because it is beautiful but because of information they are looking for so create original content. If you just copy & paste the content from some other website it will carry zero value. The content should be well written, error free and it should be appealing. Create an interactive content by keeping it interesting; also you can use pictorial representation wherever it is possible to keep the users engaged.

 

 

3. Clarity:

 

Clarity is rule one when it comes to developing a website. This includes clarity of purpose, content and your contact information. You should have clarity in your vision. Know why you are creating a website, communicate who are you and your purpose through your content. Make sure that the information and layout of your website is easy to understand.

 

 

4. Tabs:

 

It is vital to have a clear idea of the content you want to present. This will help you in determining the number, type and title of the web pages you will need. Some of the more standard types of web pages include: HOME, ABOUT US, CONTENT PAGE, CONTACT US.

 

 

5. Navigation:

 

Create a navigation system that is logical and easy to use. People don't want to visit a website where they are lost. Don't merely rely on your sense of the proper flow. Test and retest with experts as well as your dental team. It should be simple, clear and appealing to draw the interest of the viewer and persuade them to explore other pages.

 

 

6. Compatibility:

 

Users access internet from different devices such as desktops, laptop, mobiles, tablets etc. When the user opens a website on mobile and finds the navigation system difficult then he will immediately go away. So create a website which is adaptable to all screen sizes (Responsive Design).
Visitors use different browsers from their devices to accessinternet. Make sure that your website is compatible with all the leading browsers such as Chrome, Safari, Firefox etc.

 

 

7. Brand Value:

 

Your website gives you a great opportunity to create a brand value and influence your visitors to be your prospective patients. Remember, your website is extension of your dental practice.

 

 

8. Review:

 

Ask your existing patients to write a feedback about treatment, staff and their overall experience during the treatment at your clinic. Positive feedback from your patients increases your credibility 

 

 

9. Social Media:

 

Integrate all your social media accounts in your website. Do not forget to provide social media plug-in of Google, Facebook, Twitter, Linked In, You Tube, Pintrest etc.  Ask your patients to follow you on social networking sites for regular updates on Dental Care.

 

 

10. Call To Action:

 

Show Your Visitors "What to Do?" & "How to Do?" Your website should have some type of call to action, such as "Click here to make an appointment" as it is the ultimate reason to create the website. The entire purpose behind creating a great dental website is to encourage people to make you their dentist of choice. Yes, you want to share information with current patients. However, marketing to new dental patients is your primary goal.

 

Remember, your website is an extension of your dental practice. When you select a domain name for your website, try to keep it short, easy to remember and type otherwise you may lose some of your visitors.  For example:  DentistFriend.com is easy to type & remember compared to The DentistsFriend.com 

Source : DentistFriend

Advertisement Guidelines For Private Dental Practitioners By Dental Council Of India

 

Advertisement Guidelines For Private Dental Practitioners By Dental Council Of India

Dental Council of India (DCI) has circulated the gazette with Revised Code of Ethics. The amendments have been made with respect to changing scenario of dentistry in India. I’m sure that this can definitely uplift the status of dental profession in the country if followed by every (licensed) practicing dentist. There are modifications in various sections of the Revised Code of Ethics; however we will discusse only about the advertisement and soliciting sections in this blog post. This blog will be very useful for dentists to know the norms and abide by law.

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Let’s see what the authority says on Advertisement by Dentists
 

 
A. Advertisement

A Dentist or a group of Dentists may advertise provided that they maintain decorum, keeping in mind the high moral obligations and the value that society places on the important nature of their work and the moral character and integrity expected of them.

 

The following is considered as Unethical:
 

1. To indulge in demeaning solicitation and false promises through advertisements or direct marketing of individuals, clinics or hospitals.
 

2. To advertise directly or indirectly or being associated or employed with any organizations or company including corporate bodies that indulges in such activities in a manner which gives unfair professional advantage by cold targeting vulnerable groups and conducting camps and other promotional activity in schools, colleges, old age homes and distributing hand bills, claim vouchers and other business promotional activities. Registered charitable organizations or medical bodies which provide fully free dental care & treatment are exempted.
 

3. Misleading advertisement or publication through press reports that promise inducements, rebates & false benefits.
 

4. Appointing or paying agent or canvassers for bringing in patients.

 
5. Use of sign boards at places other than actual location of the clinic.

 
6. Publicizing name in the commercial articles like toothbrush & tooth paste except for the ones fabricated in the clinic itself.
 

7. Publicizing articles or opinions on any procedures in lay papers or journals without any evidence.

 
8. TV interview, magazines, periodicals or public awareness program in magazines or periodicals with name, telephone numbers or email addresses.
 

9. Advertisement in the electronic media, such as television programs, that display names, address, phone number of dentists as on screen “scrollers”
 

 

B. Soliciting

Soliciting of patients directly or indirectly by a dental surgeon, by group of dental surgeons or by institutions or organizations is unethical. A dental surgeon is however permitted as an ethically acceptable practice to make a formal announcement in press regarding the following:
 

1. On starting practice.
2. On change of type of practice.
3. On changing address.
4. On temporary absence from duty for a prolonged period of time.
5. On resumption of practice after a break a prolonged period.
6. On succeeding to another practice.
7. About the availability of new equipment or services without boastful claims of being the “first” or “best” specially if such services are already available in other facilities.
8. Inserts in Telephone directories, yellow pages or on the internet is permissible.
9. Maintaining Websites where all information is factual will not be construed as unethical practice.
 
 

Please Note: Above article is only for information and it should not be used as reference for any legal purpose. We at DentistFriend.com request you to read the full gazette before arriving to any conclusion. Click Here to download the Revised Dental Code of Ethics.
 

Read More
How To Effectively Spread "Word of Mouth" About Your Practice?

Source : DentistFriend

Dental Practice Marketing: Why You Need Good Online Presence?

 

Dental Practice Marketing: Why You Need Good Online Presence?

The world is evolving

 

I'm sure that many of you must have experienced patients in your practice who are already well versed with their treatment even before you explain it to them. It is happening because; nowadays information is available at the fingertips. The world is evolving; India is getting digital, we are the third largest country with respect to the number of internet users and with every passing day internet services are getting cheaper and better.

DentistFriend.com is an exclusive dental portal for budding dentists and dental professionals where you can search jobs or other things related to dentistry.

 

Past Vs Future

 

10 years back, did you even think that you will buy any product online? But it is very common these days;  Pyazz se le ke Payjame tak everything is now available online. The modern “Online shopping” trend is ruling us all to such an extent that even before buying the smallest and simplest thing we do a Google search. Dentistry is not an exception to this; not only that you compare prices of dental materials but also the patients do their part of Dr.Google and then make a decision. I don't say that every patient will Google before visiting your practice, but the once who are looking for cosmetic makeover or some high end dental treatments would definitely do the internet exercise.

 

The Power of Choice!

 

Everyone has some criteria to buy a product or service and same applies while choosing a dentist. Some patients look for affordable dental treatment some want best hygiene, some want convenience of timing and there are a lot of other such factors... And guess where do they get the information?

 

from Obviously internet.

10-15years ago just a reference used to be enough for patients to enter someone’s practice, but it is not the same old way today. Even after getting a reference, the person will Google about dentist, visit his website, read testimonials, check reviews on Google plus, ratings on Just Dial and then decide whether to visit his practice or not.

 

Are You Ready For Future?

 

If your dental practice does not have presence over the internet then don’t you think you are losing out some patients? So now it’s your turn to decide whether your practice needs a strong online presence or not? If you need any help or opinion on how to build a strong online presence for your practice then feel free to get in touch.

 

Here's a list of few basic things that you can follow to improve online presence of your practice..

 

1. Create Facebook page for your practice

2. Register your practice on Google+ and request your patients to write a review

3. Get website for your practice

4. Register on leading social media platforms and connect with people who matter to you

5. If possible you may also think of SEO

Source : DentistFriend